I’m Joyce Browaeys. As a teenager, I was handing out flyers at circuses with wild animals and became a vegetarian before it got trendy. And that sense of social justice kept coming back. Until one day, I clicked on a job posting: “Become an ambassador for Greenpeace.” That was the beginning of my fundraising journey.

Over the years, I took on more and more responsibility, eventually becoming Head of Fundraising at Greenpeace Belgium. And I gained deep experience across the full spectrum of fundraising — from leading diverse teams, to designing campaigns, working with CRM systems, diving into data-driven analysis, and exploring every niche of the field: from major giving and legacies over online campaigns to telemarketing, and more.

I was right in the middle of it, every step of the way— and I carry that hands-on experience with me to this day. It means I understand not only the strategic overview, but also the daily realities of fundraisers, team leads, and decision-makers in the nonprofit sector.

What do I do now?
I help people and organizations grow in their fundraising. Together, we look beyond quick fixes. In the past few years, I’ve had the privilege of working with 30+ nonprofits in a consulting role. We bring structure to your approach, make smart, grounded choices, and introduce the right expertise at the right moment.

Why did I start The Fundraising Collective?
Because I believe in collaboration, in sharing knowledge, and in the power of well-organized fundraising. I know where my strengths lie — but I also know when someone else’s expertise is the better fit. That’s why I believe in the collective. In the power of shared experience and complementary skill sets. 

That’s why I speak in “we”. Because effective fundraising is never a solo act — I bring in the right experts when the situation calls for it.

There’s so much wisdom in the nonprofit world — but too often, it gets scattered or stuck in silos. With The Fundraising Collective, I want to keep that knowledge flowing: connecting people, circulating expertise, and raising the bar in fundraising. For your organization. For our sector. And simply because it’s great to work with people who inspire you.